Hi, I’m Wayne Wei
a Business Consultant
Welcome to my world
An experienced executive leader and strategist with over 20 years in hospitality and supply chain management. With 8+ years in hotel operations and 15+ years specializing in foodservice supply chain and logistics programs, I focus on FF&E, OS&E, MRO, Jan & San, and healthcare product categories, driving efficiency and innovation across the industry.
A seasoned executive leader with a proven track record of success across various managerial roles, consistently guiding teams to achieve strategic objectives, goals, and targets. Recognized for fostering strong professional and personal relationships with distributors, wholesalers, and regional representatives across multiple countries.
Experienced in collaborating with key account buyers and operators from hotel management groups, QSR chains, and retail chains, ensuring seamless partnerships and business growth on a global scale.
A unique life journey shaped by living, traveling, and working across Europe, Asia, the Middle East, and North America, gaining invaluable cultural insights and building strong international connections along the way.
FIND ME FROM
FEATURES
What I Offer
Think Beyond
With deep experience in product merchandizing, supply chain, logistics and multilingual solutions, I build strategic frameworks that reduce friction, strengthen execution and help organizations stay ahead of complexity and make decisions.
Stay Focused
I always keep projects anchored to their objectives and ensure every task moves in the direction the strategy intends. Eliminates noise, maintains momentum, and keeps teams aligned so the plan stays on track and execution remains disciplined from start to finish.
Deliver Result
I turn strategy into outcomes by aligning decisions, resources and execution around what actually moves the organization forward. Every engagement is built to produce clear, measurable results thru tighter operations, faster decisions.
20+ YEARS OF EXPERIENCE
My JOURNEY
1999 – 2002
Education Quality
Bachelor of Science (B.S.) in Hospitality Management
Florida International University (2001 – 2002)
Educated in Lucerne, Switzerland under an intensive academic schedule, studied alongside classmates from the USA, India, Japan, China, Italy, Switzerland, and Germany — an experience that strengthened my language abilities and deepened my cross cultural understanding.
High Diploma in Hospitality Management
DCT International School (1999 – 2001)
Now changed to Swiss Education Group
Completed full practical training in a local restaurant and a local 3‑star hotel, gaining hands‑on experience that formed a core part of my academic degree.
2002 – Present
Career Narrative
VP, Sales – Asia Region
Imperative Cross Border – Jamco (2025 – Present)
USA
Responsible for leading and executing the regional sales strategy to drive revenue growth, market expansion, and customer success across Asian markets. Oversee regional sales teams, builds strategic partnerships, and ensures alignment with global business objectives.
Operation Manager – CAPEX
Aramark/Avendra Canada (2023 – 2025)
CANADA
Report to Director, Supply Chain Program Development. Work highly independent, built and manages Avendra FF&E Service in Canada.
Director – Merchandise
Rabco Foodservice (2021 – 2023)
CANADA
Reported to President of the company, managed company’s sourcing & supply chain, private brand “Magnum” portfolio, and all international brands (CFS, Oneida, iSi, Dexter, Anchor, CDN) that Rabco is exclusively distributing in Canada.
Managing Director
HWC Consulting (2016 – 2021)
CANADA
Found HWC Consulting in 2016 when moved to Canada. Over the course of six years, I dedicated myself to helping Athena Tableware & SolutionInc expand their global distribution channels and develop international e‑commerce platforms.
Director, Sales – Asia
Carlisle Foodservice – CFS Brand (2010 – 2016)
CHINA
Reported to the Vice President – Global Sales. Over the course of six years, I developed business plans and sales strategies for different countries, that ensure attainment of company sales goals and profitability, initiated and coordinated development of action plans to penetrate new markets.